The Japanese Consumer: An Alternative Economic History of Modern Japan

The Japanese Consumer An Alternative Economic History of Modern Japan By the late twentieth century Japanese people were renowned as the world s most avid and knowledgeable consumers of fashion luxury and quality while the goods that embodied their tastes and lifesty

  • Title: The Japanese Consumer: An Alternative Economic History of Modern Japan
  • Author: Penelope Francks
  • ISBN: 9780521699327
  • Page: 290
  • Format: Paperback
  • By the late twentieth century, Japanese people were renowned as the world s most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture Penelope Francks book offers an alternative account of Japan s modern economic history from the perspective of the consumer TracinBy the late twentieth century, Japanese people were renowned as the world s most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture Penelope Francks book offers an alternative account of Japan s modern economic history from the perspective of the consumer Tracing Japan s economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities This beautifully illustrated book succeeds in making economic history palatable and entertaining It will be a treat for students and all those interested in Japanese society and culture.

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    One thought on “The Japanese Consumer: An Alternative Economic History of Modern Japan”

    1. Francks comes across as a superlative pre-War historian of Japanese society and culture. The pre-Meji consumption discussions are genuinely fascinating, and a joy to read. But the central non-argument of the central argument is becomes more apparent as the years progress. The 1950s-80s are blithely glossed over at points. This is disappointing given how important the consumption discussion is to a macro-economic understading of Japan's economic miracle, bubble era and lost decades. Perhaps I was [...]

    2. Concise overview of different aspects of the rise of the Japanese consumer. I think her discussions about how the Japanese home and Japanese food and drink evolved over time -- integrating appropriated aspects of life from around the world while retaining a unique Japanese interpretation -- are her best.

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