Design, Form, and Chaos

Design Form and Chaos Paul Rand s stature as one of the world s leading graphic designers is incontestable For half a century his pioneering work in the field of advertising design and typography has exerted a profound inf

  • Title: Design, Form, and Chaos
  • Author: Paul Rand
  • ISBN: 9780300055535
  • Page: 332
  • Format: Hardcover
  • Paul Rand s stature as one of the world s leading graphic designers is incontestable For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession he almost single handedly transformed commercial art from a practice that catered to the lowest common denominator of taste to one that couPaul Rand s stature as one of the world s leading graphic designers is incontestable For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession he almost single handedly transformed commercial art from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts Among the numerous clients for whom he has been a consultant and or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as the values on which aesthetic judgments are based the part played by intuition in good design the proper relationship between management and designers the place of market research how and when to use computers in the production of a design choosing a typeface principles of book design and the thought processes that lead to a final design The centerpiece of the book consists of seven design portfolios with diagrams and ultimate choices that Rand used to present his logos to clients such as Next, IDEO, and IBM.

    • Free Read [Humor and Comedy Book] í Design, Form, and Chaos - by Paul Rand ✓
      332 Paul Rand
    • thumbnail Title: Free Read [Humor and Comedy Book] í Design, Form, and Chaos - by Paul Rand ✓
      Posted by:Paul Rand
      Published :2018-09-16T09:40:08+00:00

    One thought on “Design, Form, and Chaos”

    1. "Design, Form, and Chaos" is a book about Aesthetics, Process, and Professional growth.The book is already 25 years old, but still very relevant and contemporary. The book itself is a nice combination of art album and essays. First part, which I liked most, explores the aesthetic roots of design and shows linkages between art and design. While this part could be seen as a bit theoretical, not practical, it lays out foundation principles. Next part shows these principles put in practice, it demon [...]

    2. Досить коротенька книга від генія дизайну. Складається з роздумів про процес дизайну, сучасні течії і вміння красіво подавати свої ідеї. В книжці він так красиво чеше, не дивно, що йому вдавалось доре продавати речі які він намалював.Сама книга, її гортання це окремий досві [...]

    3. I find Rand's language is quite difficult to read. But same time many things are not outdated and can be applied to the modern day.Big part of the book is where Rand gives case studies of some of his own works - I find that part very interesting, as it shows his way of thinking about the logo (in particular) - how he goes from one idea to the next one, to the next and to the final. It's fully illustrated with examples, so it's very easy to follow.Also, he mentions his mentors in the end of the b [...]

    4. В этой книге самым выдающимся оказался первый абзац. Затем по значимости идет первая глава. А все остальное - уже на любителя. Несколько цитат:В дизайне выражается мнение, точка зрения и социальная ответственность. Новатор не довольствуется тем, что было и есть, он созидает [...]

    5. Книга разделена на две части. Одна — это короткие эссе о форме, идеях, творчестве; вторая — самая ценная, перепечатки презентаций логотипов, в том числе легендарных Next и IBM, где он показывает рабочий процесс и описывает логику, почему логотип сделан именно так, а не иначе. Эс [...]

    6. Довольно хорошая книга о графическом дизайне (в большей степени о фирстиле). Однако, на последних 50 стр Остапа понесло, поэтому заканчивать чтение будет уже не так увлекательно. С другой стороны книга небольшая и освоится за 2-3 часа.В книге много картинок и интересно читать, [...]

    7. A good overview of the thinking behind design giant Paul Rand. Good examples of ways to present your work to clients too.

    8. I just don't feel I've learnt anything about design by reading this book. It looks good, but I failed to find any substance.

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