Social Media Survivor: The Journey of the President and CEO of Involver

Social Media Survivor The Journey of the President and CEO of Involver When author Don Beck walked into the offices of Involver a social media startup as their new CEO in June of he had no idea what to expect He was rich with confidence but lacked experience as

  • Title: Social Media Survivor: The Journey of the President and CEO of Involver
  • Author: Don Beck
  • ISBN: 9781491761717
  • Page: 247
  • Format: Paperback
  • When author Don Beck walked into the offices of Involver, a social media startup, as their new CEO in June of 2011, he had no idea what to expect He was rich with confidence, but lacked experience as a first time CEO in a technology industry that was dynamically changing every day For Beck, the task was daunting, but equally exciting.In Social Media Survivor, Beck tellWhen author Don Beck walked into the offices of Involver, a social media startup, as their new CEO in June of 2011, he had no idea what to expect He was rich with confidence, but lacked experience as a first time CEO in a technology industry that was dynamically changing every day For Beck, the task was daunting, but equally exciting.In Social Media Survivor, Beck tells the roller coaster ride of running Involver, a tenure that led to its sale in July of 2012 to Oracle As a seasoned fifty five year old veteran of the high tech industry, he had to bridge the generation gap between the sixty employees who were young and extremely talented each one of them was under the age of thirty and had forgotten about the social marketing industry than Beck had learned.Beck shares the highs and lows of leading a small, but fast growing social media marketing company in a competitive industry that changed quickly Every day brought new challenges not only within the company, but industry wide Social Media Survivor tells the story of a high tech entrepreneur and how his perseverance paid off It provides keen insight into what it s like to be the CEO of a hot, fast growing social media startup.

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      Posted by:Don Beck
      Published :2018-08-17T17:40:55+00:00

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